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 Information Architecture
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Like physical structures, web sites require careful architecture before construction can commence.

Organization Systems
We use the acronym L.A.T.C.H. to organize information within a web site: Location (geographical), Alphabet (lexical), Time (chronological), Category (topical), and Hierarchy (structural). Applying the proper organization system to each section of content is the foundation of web site architecture.

Navigation Systems
Navigation systems help your visitors browse to the information they're after without getting lost. We use stateful buttons, color, and shape to assist with navigation and way-finding.

Labelling Systems
We carefully select terminology that is meaningful to your visitors to label sections of information. Labels should be consistent with the organization system, and should complement the navigation system.

Searching Systems
Search engines complete the architecture by allowing your visitors to drill directly through your site to content they want. Careful planning and configuration can make searching systems invaluable to any site.

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